MKFC Social Templates

MKFC Social Templates

Reusable briefs for the club’s social media. Volunteers fill in the fields at the top of each template and either post directly or hand the file to Claude (or another writer) to produce the final captions.

Templates assume the club voice and visual standards in /branding/:

• Royal Blue #013087 and white are the dominant colours in any graphic.
• DIN Condensed (or Helvetica Neue Condensed bold) for headlines; DIN / Helvetica Neue for body.
• Tone: professional and community-focused — serious sports club without losing local warmth.
• Logo: full-colour on light backgrounds, white/reversed on royal blue. Never recoloured, stretched, or outlined.

Templates

• match-preview.md — pre-game post (Thursday or Friday)
• match-recap.md — post-game post (Saturday evening or Sunday)
• player-spotlight.md — featured player or volunteer
• sponsor-shoutout.md — thank-you post for a club sponsor

How to use with Claude

1. Copy the relevant template into a new file or chat.
2. Fill in the Inputs block at the top.
3. Ask Claude to “draft the Facebook, Instagram, and short versions from this template” — it will use the voice notes and the brand guide.
4. Review for accuracy (especially names, scores, times) before posting.

Channels at a glance

Channel	Length	Tone	Notes
Facebook	Longer (80–200 words)	Community, warm, full names	Tag opponents and venue page where possible.
Instagram	Shorter (40–100 words)	Punchy, image-led	5–10 relevant hashtags; alt text on every image.
X / Stories	Very short (<280 chars or one frame)	Direct	Score, location, time only if needed.

Hashtag starter set

#MKFC #MoorabbinKangaroos #GoRoos #SFNL #CommunityFooty #AFL

Add opponent and round-specific tags per post.