Moorabbin Kangaroos Football Club
Moorabbin Kangaroos FC Branding
These are the official brand elements for the Moorabbin Kangaroos Football Club. The club’s visual identity is inspired by the AFL’s North Melbourne Kangaroos — navy and white, with light blue as a secondary accent.
Colour Palette
Primary
Secondary
Usage
| Element | Colour |
|---|---|
| Header, navigation, footer | Deep Navy Blue #01285E |
| Body text on light backgrounds | Deep Navy Blue or near-black |
| Text on dark backgrounds | White |
| Highlights, subtle accents, secondary panels | Light Blue #C4D1E5 |
| Content backgrounds | White, with light grey for secondary sections |
Typography
The club uses clean, modern sans-serif typefaces in line with the North Melbourne brand family.
| Use | Typeface |
|---|---|
| Body / digital text | DIN or Helvetica Neue |
| Headlines and accents | DIN Condensed or Helvetica Neue Condensed (bold) |
| Logo | Custom proprietary bold condensed sans-serif with angular cuts (not for general use) |
Fall back to system sans-serif fonts (Arial, Helvetica) where DIN or Helvetica Neue are unavailable.
Logo
- Preserve clear space around the logo equal to the height of the kangaroo’s head.
- Do not stretch, recolour, or apply effects (drop shadow, outline, gradients).
- On dark backgrounds, use the white/reversed version. On light backgrounds, use the full-colour version.
- Minimum display width: 80px digital, 25mm print.
Logo files:
Merchandise & Apparel
The brand applies consistently across on-field, training, off-field, and supporter merchandise. Keep colour, logo, and typography aligned with the rest of this guide — the navy/white palette is the priority on every garment.
Categories
| Category | Items | Primary look |
|---|---|---|
| On-field | Match guernsey, shorts, socks | Deep Navy #01285E with white kangaroo logo on chest; club name across front in DIN Condensed |
| Training | Polos, tees, singlets, mid-layers, jackets | Navy primary; light blue #C4D1E5 accents permitted on cuffs, collars, panels |
| Off-field / supporter | Hoodies, caps, beanies, scarves, polos | Navy or white base; logo on chest or front-centre |
| Kids / junior | Scaled versions of the above | Same palette; avoid additional decorative colours |
| Heritage / commemorative | One-off runs (e.g. anniversaries) | Must be pre-approved by the committee before production |
Logo placement
- Guernsey: full-colour kangaroo on the front-left chest, sized roughly to the height of the wearer’s hand span. No back logo.
- Polos / tees / training tops: logo on the left chest, approximately 70–80mm wide.
- Caps / beanies: logo front-and-centre, embroidered, approximately 60mm wide.
- Shorts: small logo on the front-left leg, approximately 40mm wide. Optional.
- Jackets: left chest logo; optional larger logo on the back panel.
- Always preserve the clear-space rule from the Logo section — equal to the height of the kangaroo’s head.
Sponsor placement
- Front of guernsey: reserved for the principal sponsor. One sponsor only.
- Back of guernsey: secondary sponsor permitted, centred above the player number.
- Shorts: one sponsor per leg, maximum.
- Sponsor logos must not exceed the visual weight of the club logo and must be approved by the committee before printing.
Colour reproduction on fabric
- Match to Pantone 7687 C (Deep Navy) and Pantone 643 C (Light Blue) where the supplier supports Pantone matching. CMYK/HEX values from the Colour Palette are acceptable for digital print and sublimation.
- Embroidery thread should be matched to the closest Madeira or Robison-Anton equivalent of Pantone 7687 C.
- White is always pure white (
#FFFFFF) — no off-white, cream, or natural. - Avoid any blue that isn’t navy or the secondary light blue. In particular, do not use royal blue (the AFL North Melbourne shade) — MKFC’s navy is deeper.
Approved suppliers
- All on-field guernseys, shorts, and socks must be ordered through the club’s nominated supplier to ensure consistency across seasons. Confirm the current supplier with the committee before placing any order.
- Training and off-field garments may be sourced from any reputable teamwear supplier provided the artwork is supplied by the club and approved before production.
- Any third party (sponsor, junior team, social event) producing apparel that carries the club name or logo must have artwork signed off by the committee in advance.
Don’t
- Don’t recolour the logo, add outlines, or place it on a coloured panel that breaks the clear-space rule.
- Don’t introduce additional colours (gold, red, black trims, etc.) outside the palette.
- Don’t combine the MKFC kangaroo with the AFL North Melbourne logo or wordmark.
- Don’t use heavily distressed, faded, or “vintage” treatments on the logo without committee approval.
Design Principles
- Professional and community-focused — clean layouts that communicate a serious sports club without losing the local-club warmth.
- Card-based content — news, players, and sponsors are presented as clearly separated cards.
- Strong navy/white contrast — the institutional feel comes from disciplined use of the navy palette.
- Bold condensed headings — short, confident headlines pair with relaxed body text.
Reference
The club’s brand language draws on the North Melbourne Football Club identity. For internal style notes see the Welcome Pack.