Cap design notes

Working notes for translating the MKFC mark onto a navy cap (deep navy #01285E). Supplements the main Branding guide — refer there for the canonical palette, typography, and logo rules.

Colour translation for a navy cap

The full-colour logo is built for light backgrounds. On a navy cap the navy of the cap is the brand navy, so the colour roles invert:

Element on the original logo	Render on a navy cap
Brand navy #01285E (kangaroo outlines, shield panels)	White — this becomes the main visible mark
White (kangaroo body, shield centre panel)	Light blue #C4D1E5 — subtle fill
Silver shield bevel	Drop to navy (cap colour) — the 3D bevel does not embroider cleanly
Background	Cap navy

Result: the kangaroo silhouette reads in white, the shield reads as a light-blue silhouette behind it, and the cap itself supplies the navy. Three colours total (navy, white, light blue) — the right ceiling for clean embroidery.

Layout and proportions

• Cap front panel target is roughly 4.5″ × 2.25″ (60mm × 30mm) — about a 2:1 to 2.4:1 aspect ratio. Design the artwork to that horizontal ratio rather than the square brand mark.
• The brand guide minimum embroidery width is 60mm; do not go smaller.
• Two viable layouts:
  1. Crest left + wordmark right — kangaroo+shield on the left, “MOORABBIN KANGAROOS” white text on the right. Single line if width allows; otherwise stacked over two lines.
  2. Split-script wordmark only — small “MOORABBIN” above large “KANGAROOS”; KANGAROOS uses the New Era split-script style (white outline, top half blank/cap-colour, bottom half solid white). No crest. Use this when the embroiderer can do a clean two-tone fill on bold condensed letters.
• For very small placements (cap side, strap), drop the wordmark and use the kangaroo silhouette only.

Supplying artwork to the embroiderer

• Always provide a vector file (SVG, AI, or EPS) where possible. Embroiderers digitise from vectors; raster (PNG/JPG) forces them to trace and introduces drift.
• If only raster is available, supply at 300 dpi or higher at the final stitched size.
• Specify thread colours by Pantone where the supplier supports it: navy = Pantone 7687 C, light blue = Pantone 643 C, white = pure #FFFFFF. Madeira / Robison-Anton equivalents are acceptable.
• Embroidery cannot reproduce gradients, drop shadows, or the silver shield bevel — flatten these out before sending.
• Letter strokes and outlines below ~1.2mm at final size will not stitch cleanly. Keep outlines bold.

Don’t

• Don’t keep the original blue-on-white colour scheme on a navy cap — the brand blue is too close to the cap colour and the mark disappears.
• Don’t add a coloured “patch” background behind the logo that breaks the cap colour. The cap is the background.
• Don’t introduce royal blue (AFL North Melbourne) when matching threads; MKFC’s navy is deeper.

Reference files

Generated cap-ready artwork (in repo root):

• mkfc-cap-logo.png / .jpg — crest-left + two-line wordmark
• mkfc-cap-logo-split.png / .jpg — split-script wordmark only (“MOORABBIN” / “KANGAROOS”)

Generator scripts (make_cap_logo.py, make_cap_logo_split.py) sit next to the artwork; tweak colours, ratio, or font and re-run.