Moorabbin Kangaroos Football Club
Cap design notes
Working notes for translating the MKFC mark onto a royal blue cap (royal blue #013087, Pantone 286 C). Supplements the main Branding guide — refer there for the canonical palette, typography, and logo rules.
Colour translation for a royal blue cap
The full-colour logo is built for light backgrounds. On a royal blue cap the royal blue of the cap is the brand colour, so the colour roles invert:
| Element on the original logo | Render on a royal blue cap |
|---|---|
Brand royal blue #013087 (kangaroo outlines, shield panels) |
White — this becomes the main visible mark |
| White (kangaroo body, shield centre panel) | Light blue #C8D6F0 — subtle fill |
| Silver shield bevel | Drop to royal blue (cap colour) — the 3D bevel does not embroider cleanly |
| Background | Cap royal blue |
Result: the kangaroo silhouette reads in white, the shield reads as a light-blue silhouette behind it, and the cap itself supplies the royal blue. Three colours total (royal blue, white, light blue) — the right ceiling for clean embroidery.
Layout and proportions
- Cap front panel target is roughly 4.5″ × 2.25″ (60mm × 30mm) — about a 2:1 to 2.4:1 aspect ratio. Design the artwork to that horizontal ratio rather than the square brand mark.
- The brand guide minimum embroidery width is 60mm; do not go smaller.
- Two viable layouts:
- Crest left + wordmark right — kangaroo+shield on the left, “MOORABBIN KANGAROOS” white text on the right. Single line if width allows; otherwise stacked over two lines.
- Split-script wordmark only — small “MOORABBIN” above large “KANGAROOS” (or “KANGAS”); the bottom line uses the bold italic split-script style (white outline, top half blank/cap-colour, bottom half solid white). No crest. Use this when the embroiderer can do a clean two-tone fill on bold condensed letters.
- For very small placements (cap side, strap), drop the wordmark and use the kangaroo silhouette only.
Supplying artwork to the embroiderer
- Always provide a vector file (SVG, AI, or EPS) where possible. Embroiderers digitise from vectors; raster (PNG/JPG) forces them to trace and introduces drift.
- If only raster is available, supply at 300 dpi or higher at the final stitched size.
- Specify thread colours by Pantone where the supplier supports it: royal blue = Pantone 286 C, light blue = closest match to
#C8D6F0, white = pure#FFFFFF. Madeira / Robison-Anton equivalents are acceptable. - Embroidery cannot reproduce gradients, drop shadows, or the silver shield bevel — flatten these out before sending.
- Letter strokes and outlines below ~1.2mm at final size will not stitch cleanly. Keep outlines bold.
Don’t
- Don’t keep the original blue-on-white colour scheme on a royal blue cap — the brand blue is too close to the cap colour and the mark disappears.
- Don’t add a coloured “patch” background behind the logo that breaks the cap colour. The cap is the background.
- Don’t introduce off-palette blues (navy, teal, sky) when matching threads; stick to the documented royal, mid, and light blues from the Branding guide.
Reference files
Generated cap-ready artwork (in repo root):
mkfc-cap-logo.png/.jpg— crest-left + two-line wordmarkmkfc-cap-logo-split.png/.jpg— split-script wordmark only (“MOORABBIN” / “KANGAROOS”)
Generator scripts (make_cap_logo.py, make_cap_logo_split.py) sit next to the artwork; tweak colours, ratio, or font and re-run. Note: these reference files were generated against the previous deep-navy palette and will need regenerating to match the current royal blue palette.